The Ultimate Guide to SEO for E-commerce Websites
There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re probably also missing out on sales.
Whether you’re just getting started with a new website or improving an existing site, this complete guide provides useful tactical suggestions for stepping up your SEO game.
These days, reaching the first page isn’t enough. You must rank #1.
In 2011, Search Engine Watch reported that a research study by Optify discovered that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.”
Another study by Gabe Donnini at Marketing Land last year supported Optify’s findings. It showed that “the share of impressions coming from the first position is almost double that for the second position, truly illustrating the value the first spot holds.”
What does this mean in layman’s terms? If you don’t have a strong SEO strategy in place, you are losing out on brand impressions, clicks, and sales.
Do you want to know how to rank your e-commerce site? Read this step-by-step guide, and you’ll be on your way to becoming an SEO savvy business owner or marketer.
Read the complete post at: http://blog.kissmetrics.com/seo-for-ecommerce-websites
About the Author: Chris is the CEO of TOFU Marketing, an internet marketing agency that helps startup companies hack their growth. You can request a free consultation with him here.
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